Today’s businesses thrive from their internet presence. Anyone and everyone has a social media account and a blog. It can be used to educate customers as well as bring in new business. By now, you have heard of SEO or search engine optimization. It is imperative to enhance your web pages. Optimization makes your products more visible. It also allows keywords associated with your product or brand to appear in search engines. Mastering the Google algorithm updates can be an uphill battle. How do you keep it all straight? How do you create a blog that works for your customer and the search engine? Well, fret no more, here are a few tips for perfecting your search engine optimization.
Focus on 1-2 Keywords
Stuffing your content with keywords is an old and outdated method of marketing. Today’s algorithms are looking for 1-2 keywords that are specific to your post. Decided what you want to talk about and narrow that down to two keywords. For instance, you may want to talk about “stain removal” if you were a carpet cleaning company. While you will have many different ideas and solutions in the article, the article will be based on finding stain removal ideas. The search engine will use these keywords to rank your article in the search results. Be sure to use your keywords in the headline, meta description, content, and URL. Your Denver SEO depends on having the right keywords.
Your Blog Must Be Mobile Friendly
Last year, Google released a report that stated more people are using the internet on their smartphones than on an actual computer. If your website is not mobile-friendly, your site won’t display first in the search results.
Google favors sites that are mobile-friendly over those that are not. While this wasn’t always the case, in March of 2016 the algorithm updated to include these sites optimized first. If you think about it, how many times have you surfed the web on your cell while waiting at the doctor, for an oil change, or while you had some free time? One of the most important things you need to focus on is improving your user’s mobile experience. It has a direct impact on your SEO.
Optimize The Meta Description
A meta description is the little blurb of text. It lets readers know what the web page content is about. They can quickly decide whether it is what they need this site or should move on. Ultimately, the meta description is the reason they will click or not. This small phrase needs to be compelling to lure more traffic. It needs to have long-tail keywords that help you rank. The keyword should be a representation of the content in the post, so choose your words wisely.
Optimize your Image ALT Tags
If blog posts were only about the text, it could get rather boring. “A picture is worth a thousand words,” and internet users today love to see images. They help you to explain your content. Readers want images and text combinations. Be sure to use an alt text with your image. Those search engines don’t have the ability to see a picture the way you can. Rather, they look for the alt text. The alt text will tell the search engine what the picture is about. A picture will display in the image container to help drive traffic to the page. Instead of using a generic alt text like “IMG49509,” why not switch to something like “nasty rust stains removed.” Which picture would you rather look at? It takes just a few minutes to put keywords in the alt text, but the payoffs are huge.
Diversify Your Topic Tags
Topic tags are helpful in organizing the content of your blog. However, if you overuse them, it can be harmful. Search engines can penalize you for having duplicate content on your page. The problem can be something as small as too many similar title tags. If you use the same tags over and over, it is going to flag it and won’t rank your page as it should. Be sure to use diversified topic tags to ensure you are ranked properly.
Use the Google Search Console
One of the most important SEO advantages you can take for your business is to use Google’s search console. This free tool has a section called the search analytics report. Using this report, you can analyze your page and the clicks from Google’s search. It will tell you the keywords that are affected and those that are getting no hits. If you want a grade from the biggest search engine around, this tool page can help you see where you stand. Your digital marketing campaign will be better by seeing what works and what doesn’t.
Many content marketers scuffle with optimizing their blog posts. No matter what you do to enhance your SEO, your blog posts won’t begin ranking instantly. It’s all a process of time, and it takes time for you to build up search authority. Be sure to publish blog posts frequently and steadily optimize them for search while upholding a reader-friendly practice, you’ll earn the rewards in no time.
Taking on a marketing job while you are trying to run a company is impossible. It is imperative to have an SEO professional help you with your content . All of the aforementioned items are crucial, however, the list changes daily with Google’s algorithm updates.
When it comes to search engine optimization, the demands of today may not be the demands of tomorrow. If you need help with your marketing, why not let our experts help. Contact us today to ensure you get more traffic and a great return-on-investment. You have nothing to loose and traffic to gain.
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